Links help your PageRank
PageRank,
briefly, is the "reputation" of your Affiliate Marketing site. PageRank
is based on the number and quality of sites that are linking to yours.
It's one of the core ideas behind Google's ranking algorithms. (You may
want you read my previous post (Google’s Latest Update & Your Rankings)
on recent changes by Google.) Even though it isn't the only thing that
determines your search engine ranking, it's a useful thing to work on
building. Just know that the only way to build PageRank is by getting
links to your Affiliate Marketing site.Links bring you traffic
If you are a follower of my blog, you will know I have written many posts on how to increase traffic. If you look at them, almost all of them mention building backlinks. Simply stated, links bring the traffic to your site, which is the ultimate goal. So, if you can get your links in places where they will receive a lot of click-through traffic and/or targeted visitors, then you have done well. Just remember that you shouldn't overlook blog sites or social networking sites when you're building links. Both of them can generate lots of good, targeted traffic.Links which get traffic are typically enticing, interesting and/or arouse curiosity. One good trick is to leave a thought unfinished, or ask a question that people want to know the answer to. Then people have to click on your link to find out. Just don't be spammy, as was discussed in my previous post (SEO and Blog Commenting). Remember you're trying to get people to click on your link. Most likely They won't click on it if it looks like suspect or shady.
What is a good link?
So
I bet you are asking, what makes a good link? Well, some links are
better than others. What makes a good link depends on which of
the benefits discussed above interests you the most. Generally links
appear on prominent pages, rather than being buried deeply inside a
site. Ideally, your links will appear on pages that get a lot of traffic
and are relevant to your Affiliate Marketing site and niche. Relevant
means that your link is on a site that is related to yours or is within
your niche. There's not much point in your fishing website being linked
to an automotive forum. Where ever possible, your links will come from
authority sites and/or well-respected sites. High PageRank sites are
great, as are sites with a .edu top-level domain.If you are trying to improving your ranking for keywords, then use Links that improve your ranking for a specific keyword use your keyword in their anchor text and aren't marked with the "nofollow" attribute. Links to Improving your PageRank come from sites with high PageRank. They appear on pages where there aren't too many other links and aren't marked with the "nofollow" attribute.
Is there a bad link?
We asked and answered the question about good links. So now lets cover a bad link.
For the most part,
all inbound links to your site are good. They all help you, by giving
you PageRank, helping you to rank for keywords, or sending you traffic.
Even if they don't do any of these things very effectively, they
certainly can't hurt you. Your Affiliate Marketing site won't be
penalized in any way if bad, disreputable sites link to yours. The worst
that can happen is that your site becomes the subject for a "Google
bomb", which means it starts to rank well for undesirable keywords. That
however can turn out to be a good thing though. Just be careful if
being well ranked for undesirable keywords should start to happen since
there are some bad things that can result from that. You can end up
being penalized for associating with bad internet citizens. Your
Affiliate Marketing site may end up getting tarred with the same brush
as the other sites. You then might find your rankings plummeting or your
Affiliate Marketing site being de-indexed. That's definitely a bad
thing and not what you want for your Affiliate Marketing site.So, now you have more information on how beneficial links are for your Affiliate Marketing site. Go out and work on them, as they are essential.
That's it for now, until the next post....
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