Wednesday, June 20, 2012

Effective Writing For Your Affiliate Marketing Blog.

In this post, I am going to discuss writing effectively for your Affiliate Marketing blog.

Writing effectively is extremely important, since it engages your readers. It also reflects the message that you are trying to communicate. Writing effectively, helps to keep traffic on your site and more importantly, can help you make sales.

I have received comments and e-mails about my posts, commenting on how well they are written and how easy they are to read. I am often asked how I learned to write so well. So, to touch on that, in my previous profession, I worked in a position where all responses to customer inquiries had to be in writing. I was in that position for a long time and learned a substantial amount about writing effectively to communicate my message. Additionally, at that same company, I was a trainer in which I further refined my writing skills, since I had to teach others how to write effectively. With that being said, here are some tips for writing effectively, that you should use in your post on Affiliate Marketing
  • Choose a Good Font Style- The style or font type says a lot about you and your Affiliate Marketing blog. Style is more of a personal choice and will vary for personal vs business needs. Your writing style in your posts reflects your personality and the nature of your blog. For business blogs, such as Affiliate Marketing, I would stay away from the cursive or fancy styles
  • Font Size- This is really important. I always tell everyone, especially in business, you want a 12pt font size. You want your readers to be able to easily read your posts on Affiliate Marketing. If the font size is too small, it makes it much tougher and you will lose readers. Someone left a comment on one of my posts recently, so I went to the look at their blog. The font size (in my opinion) was simply too small and I found it very difficult to read. So, needless to say, I didn’t stay long.
  • Writing Tone- When I was a Trainer, the writing tone used to be the toughest struggle for most people to catch on to. Most people like to write as they talk, which should not be applied to your writing style in your blog posts. If you think about how people talk now days, with all the different styles, its pretty hard to find something that is common for everyone. So, I used to teach my students this, write as if you are talking to a third grader. At first this may seem a bit offensive but it’s really not meant to be in any way. When you talk to a third grader (or young child in general), you use short sentences (or phrases) and you explain things in more detail. This is perfect for writing your posts for your Affiliate Marketing blog. If you write as if you are talking to a third grader, you should be pretty successful in getting your message across. At the same time, you can always throw some of your personality into your writing style as well.
  • Good quality content, with plenty of keywords- This tip can be found in several of my posts and all over the internet since its very important for SEO. I say forget about the search engines and focus on your audience. In writing effectively for your Affiliate Marketing blog posts, narrow your focus when you create your content and use your keyword(s) as it naturally apply. Provide your readers what they want and  everything else (SEO, traffic, etc) will fall naturally into place
  • Proof Reading- This is the most important thing in writing effectively for your Affiliate Marketing blog, or whatever/whenever you write. Mistakes are embarrassing and tend to discredit you. So, always proof read everything prior to publishing, to look for grammatical errors and misspelled words. As I would tell my students, the best way of proof reading is to have someone else take a look at it. A fresh pair of eyes will catch more mistakes than you will. Since you wrote whatever it is, your brain tells you whats there when in fact in may not be. Now, if no one else is available, try reading it out loud to yourself. You can also draft your post, take a short break then come back and proof read it.
For some, writing effectively can be tough, whether you’re doing it for your Affiliate Marketing blog or just writing a letter or e-mail. At first it can be tough, however with a little practice it gets easier. So go ahead and start writing, using the tips in this post.

Before you know it you’ll be writing effectively. Happy blogging!!

Thats it for now, until my next post….

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