Promoting your Affiliate Marketing Website

So first recap a bit, in my last post, I advised that experience and knowledge in keywords is a plus in Affiliate Marketing. You want to use keywords to your advantage, so you can determine the competition and find out the demand for your products. As noted in my previous post, the information for this is easily found on the internet, for free, however I'll provide some information here that should be helpful.

Take a look at Google Adwords Tool which shows you the competition and demand for the keyword(s) or key phrase you are thinking of using. Its fairly easy to use and its something that you will use often in your Affiliate Marketing business. Basically you want try to choose words in the medium range and try to stay away from the words that are in high demand. Additionally, you want to look at the monthly search results since it shows the demand for the product.
I recapped a bit, since the rest of this blog is regarding Google Webmaster, which includes the Adwords tool.

So, moving on to promoting your Affiliate Marketing website, or any website for that matter.
A great tool is Google Webmaster Tools, which has everything you need for promoting your Affiliate Marketing site and/or business. So, lets go over a few things that are important...

Backlinks
Google uses backlinks as a way of judging the popularity and authority of a web site so it expects you to try to get backlinks to establish yourself online.

One way to get backlinks is organically over time. Another way is by finding sites that compliment your site. Ask the site owner if they will post a link to your site and in return, you do the same for them.

Blogging
Another way is to create compelling content on a blog and announce it to your readers with relevant blog posts.

RSS Feed
An RSS feed is a great way to let people know when you have created new content and so you should make a point of setting up a way for your readers to subscribe to an RSS feed for your site.

Google Places
For local businesses Google Places is a must.  It is a great way to connect with the customers in your local geographic area on Google Maps and web search. A good resource with tips on how to promote locally is the Webmaster Help Center.

Offline Promotion
Google reminds you not to forget all the classic offline ways to promote your business and website. Business cards,letterhead, posters, newsletters all embedded with your website URL can go a long way in getting traffic to your site.

Best Practices
In Best Practices Google brings up social media sites as another important way to promote your site. It has recently been confirmed by many sources that the search rankings are affected by twitter and Facebook data regarding followers and fans.  So it is important to establish a presence on those and all other social media venues in promoting your website and online business.

Avoid announcing trivial content and also avoid auto posting and phony reciprocal devices to artificially inflate your results.  Those tactics are found out over time and the penalties are not worth it in the long run.

Finally, you should reach out to those in your community and build relationships on the strength of your content and contributions to the common good.

Avoid massive link building schemes or buying links, since these can be viewed as spam.

Webmaster Tools
As noted above, Google Webmaster Tools has everything you need, for promoting your Affiliate Marketing business or any site. Take the time to review all the pages to see whats available to you. There is a lot of means available to you to make your Affiliate Marketing site successful and something worthy of promotion.

So there you have it, hope this has been helpful.